Desking Tables Seating Storage Reception Accessories

Office Furniture, Simplified by Experts.

Iconic Office Furniture was built by a team of industry veterans who noticed a problem: buying commercial furniture online often feels like a gamble. You’re either stuck with vague descriptions, unsure if the quality matches the photo, or paying inflated prices for "brand name" markup.

We decided to change that.

We aren't a faceless startup. Our team has spent years working deep inside the Australian office furniture industry. We took that experience and built Iconic to be the low-cost, high-transparency alternative to traditional resellers. We stripped away the brick-and-mortar overheads and focused on what matters: product clarity, logistical speed, and direct access to Australia’s best commercial inventory.

How we work

We don't have a physical store. Instead, we work with one of the largest office furniture suppliers in Australia to bring you the best products at the best prices. You can still see the products with an appointment, but this workflow lets us offer super competitive prices.

Local

Australian Owned

Locally run support team who understand the Australian business landscape.

National Showrooms

Visit Rapidline showrooms before buying.

Physical locations in 5 states where you can touch and test the range before buying.

Commercial Certified

Products backed by AFRDI, BIFMA, and GREENGUARD certifications.

We take pride in working with suppliers that have a high standard for quality, durability, and sustainability.

Transparency First

We’ve overhauled the standard product descriptions giving you detailed assembly instructions, certification data, and precise warranty terms on every product page.

Commercial Grade

Every item we sell is built for the rigours of the modern workspace. We don't sell "disposable" furniture; we sell certified commercial assets.

National Logistics

With access to distribution centres across most major capital cities (WA, SA, QLD, NSW, VIC), we offer rapid dispatch and delivery Australia-wide.

Core Values

We're committed to providing the best possible service to our customers.

Trust: We want to build a relationship with our customers, where they feel confident in their purchase and the quality of our products.
Authenticity: We want to stay true to our Australian heritage and our story, offering only the best products and services to our customers.
Quality: We're committed to offering durable, long-lasting products that provide value for the customer's investment.
Growth: We're constantly looking to improve, offering new products and services to our customers, ensuring our customers are always satisfied.