Last Updated: 27 December, 2025
Iconic Office Furniture ("we," "us," or "our") operates the website iconicofficefurniture.com.au. We are committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Our approach to privacy is simple: we maintain a strict "privacy-first" architecture. We do not track you across the web, we do not store cookies for analytics, and we only collect personal data when you explicitly provide it to us (such as when buying a product or creating an account).
Please read this policy carefully. By accessing or using our services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this policy.
Unlike standard e-commerce sites, our website uses a custom front-end (built on Next.js) separate from our backend systems. This allows us to strictly limit data collection.
Browsing: When you browse our products, the experience is anonymous.
Checkout & Accounts: When you are ready to purchase or sign in, we utilise Shopify’s secure backend infrastructure to process your transaction.
We distinguish between data collected from Visitors (browsing) and Customers (purchasing/signing in).
We use an analytics tool called Posthog configured in "cookieless mode."
No Personal Identifiers: We do not collect names, emails, or IP addresses for tracking purposes while you browse.
No Persistence: We do not store cookies on your device to track your behaviour over time.
Aggregated Data: We view data in aggregate (e.g., "10 people viewed this chair today") rather than individually.
Error Logging: We may collect technical data regarding bugs or crashes (e.g., browser version, error codes) to help us fix issues on the site. This data is not linked to your personal identity.
We only collect "Personal Information" when you voluntarily provide it to us to facilitate a transaction or create an account. This is processed securely via the Shopify API. This includes:
Identity Data: Name, username, or similar identifiers.
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
Account Credentials: If you create an account, we store your login details securely via Shopify.
Note: We do not store your credit card information directly on our servers. All payment information is processed securely by our payment gateways (facilitated by Shopify).
We use the information we collect for the following purposes:
To fulfill your order: Processing payments, arranging shipping, and providing you with invoices and order confirmations.
To communicate with you: Sending you order updates, responding to your enquiries, or handling returns and warranties.
To improve our website: Using anonymous, aggregated data to understand which products are popular and to fix technical errors.
Security: To screen orders for potential risk or fraud.
Because we use "cookieless" analytics, our use of cookies is minimal compared to standard retailers.
Strictly Necessary Cookies: These are essential for the website to function. They are set by Shopify when you add items to your cart or proceed to checkout to ensure your shopping bag is saved and your payment is secure.
No Marketing/Third-Party Cookies: We do not use third-party tracking pixels or marketing cookies that follow you to other websites.
We do not sell your personal information. We may share your information with select third parties strictly to facilitate our services:
Shopify: Our store backend is powered by Shopify. Your data is processed through Shopify's international servers to handle checkout and accounts. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
Service Providers: We may share data with third-party vendors who provide services on our behalf, such as payment processing (e.g., Stripe, PayPal), shipping and logistics (to deliver your furniture), and email delivery services.
Legal Obligations: We may disclose your information where required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
As we utilise Shopify (a global platform) for our backend, your personal information may be transferred to, and processed in, countries other than Australia, such as Canada and the United States. We ensure that such transfers comply with applicable laws and that your data remains protected.
Under the Privacy Act 1988 (Cth), you have the right to:
Access: Request copies of the personal information we hold about you.
Correction: Request that we correct any information you believe is inaccurate or incomplete.
Deletion: Request that we delete your personal information (subject to certain legal exceptions, such as tax and record-keeping requirements).
To exercise these rights, please contact us at the email address listed below.
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. While no method of transmission over the Internet is 100% secure, we leverage Shopify’s Level 1 PCI DSS compliant hosting for all payment and personal data processing.
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date.
If you have questions or comments about this Privacy Policy, please contact us at:
Iconic Office Furniture
6 Integrity Way
Wangara, WA 6065
Australia
Email: info@iconicofficefurniture.com.au
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